Marketing

Creativity, Collaboration, Analytics & Adaptability

Business & Marketing Platforms

I am familiar with & can easily adapt to most operational, marketing, sales, and creative platforms being used by top companies today

Portfolio


Marketing & Communications Director

Website Content & Design

Led direction to launch Radiance LED, the company’s 2nd product catagory in their 20 year history. Developed website, catalogs, advertisements and campaigns (click here)

Developed webpage layout, content, & photography for a product designed for the flight & training simulation industry. (click here)

Helped conceptualize then develop all branding & content for a B2B e-Commerce sales & rental program & webpage (click here)

Catalog Design & Content

Designed, developed, & led all creative efforts with internal staff and 3rd party vendors to create beautiful, award-winning catalogs for both the B2C and B2B channels in both Commercial & Home Cinema channels (click to open a .pdf of each catalog)

 Home-Cinema-Brochure-Thumbnail-1 Corporate_Brochure-2017-Thumbnail VISION-Brochure-2018 CAV-Product-Overview-06_2018


Product Launch, Advertising & Press Outreach

Directed all digital & print advertising across multiple channels in the B2B & B2C markets and organized large-scale press & dealer events for product launches and tradeshow events including the world’s first 8K laser projector which retails for $400,000 (click for details)

 DP Advert 2  NAB-8K


Lead Generation, Email Campaigns, & Press Releases

Initiated company’s lead generation through numerous forms of targeted emails & landing pages to generate MQLs & SQLs from B2B & B2C sources. (click to open)0000 2017-CEDIA-Promo-Radiance 2.0 Final-page-001 pic


Case Studies & White Papers

Organized, developed, & promoted case studies and white papers for key projects and technologies we offer (click to open)

Dome-Sheet      Lamp-Versus-Laser


Tradeshows & Events

Led booth layout & design efforts for all brand, product, & technology platforms at major tradeshows & regional events. Developed digital & print advertising, industry & press outreach campaigns, and product launches to generate leads through booth & training workshop attendence (click to enlarge)

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DP_Direct_Logo-header-2    colorboost2


 

Marketing & Brand Manager

 

Market Study & Brand Launch

Launched CST Tires – The First brand of bicycle tires to offer high-quality, competition level tires in a mid-level price category, to B2C & B2B (OEM) markets – CST Tires Website

Product Development

Worked directly with our engineers and factories to design, develop, & test a full line of tires for mountain, road, hybrid, and youth bicycles for the CST & Maxxis brands

CST Camber Tire

C1671_Camber1


Logo & Brand Identity

Led efforts with global teams to establish the CST brand’s identity & style guide to align marketing efforts without encroaching on our other brand’s place in the market (click to view)

logo       large_8035       cst3dwebsite


Catalog & Web Development

Designed, developed, & led all creative efforts with internal staff and 3rd party vendors to create the brand website along with beautiful catalogs for both the B2C & B2B/OEM channels

*catalog examples available upon request

Tradeshow & Demo Initiatives

Teamed with internal departments and 3rd party vendors to design & construct a state of the art booth for tradeshows & demos as well as organized press & consumer product demos

 

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Advertising & Product Launches

Established relationships with media & advertising channels to leverage incredible exposure for a new brand in an already crowded market through press releases, product demos, private press events, and tradeshows

*Advertising examples available upon request

Athlete, Ambassador, & Event Sponsorships

Sought & organized a number of brand ambassadors to promote & share their experiences across their various channels & social media and invested in highly popular event sponsorships to give the brand unsurpassed exposure

 

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Content Creation & Copyediting

bike-rumor-logo

Tech Blog Written & Visual Content

Written, photographed, & edited over 350 published articles covering technical hands-on reviews, new products, general news, and press releases (click each to open)

Bicycle (2) T1-Review-P1120176 Dean-Bikes-P1120116 10496171_10203046247656213_8293740347814289818_o1-e1539212354698.jpg


Print


Personal Interviews

Wrote in-depth interviews on Olympic & world-class athletes like 19X World Champion & Olympic gold medalist Anne-Caroline Chausson & mountain bike icon Tinker Juarez along with other key figures in the cycling industry (click to open)

  DR-193-Cover Anne Caro     DIrt Rag with Matt


Photography & Photo Editing

Growing up around photography, I’ve taken it on as a hobby which at times gets to be a part of my job. Along with lifestyle, portrait, & studio photography, I also enjoy editing and applying visual enhancements to my work to make it something a little bit different. Click on each to open in a new window!

Product, Industry, & Advertising Photography

 


Online & Print Media Photography

 


Miscellaneous Photography